WHAT DOES SPG STAND FOR?

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Super Producer Girl was a nickname given to Nicky MacDonald, who set up SPG Communications in 2000.

SPG also stands for Special Patrol Group, the name of Vivian’s hamster in iconic 80’s Brit comedy “The Young Ones”.

Nicky has been making effective TV commercials and non-broadcast videos since 1994. Before that, she worked for many years in marketing roles for big companies including Mitre 10 and TVNZ.

This slightly strange career path means that rather than just looking pretty, your video communication will be based on sound marketing principles and will therefore work. As a writer, producer and director, Nicky’s known for her attention to detail, ability to get the best out of cast and crew and delivering great results on time and on budget.

And of course, the process should be fun. If it’s not, we’re doing something wrong.